Local Video Exposure http://localvideoexposure.com Be found By Local Customers Mon, 28 Jan 2019 07:07:34 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.11 Top Trends And Insights For Video Marketing http://localvideoexposure.com/top-trends-and-insights-for-video-marketing/ Thu, 24 Aug 2017 00:13:35 +0000 https://localvideoexposure.com/?p=6295  

I am going to share this blog from Tublarinsights by Greg Jarboe

Current Trends in Video Marketing

For starters, we need critical data. Then, we need a deeper analysis of the top trends in the digital video marketing business. Fortunately, we got a bit of both last week – just in time for all of us to examine and evaluate before we’re expected to deliver strategic insights and tactical advice in the coming year.

Let’s begin with the unpredicted data dump by YouTube. Ironically, you won’t find the latest YouTube stats on the YouTube Statistics page. Instead, you’ll discover this critical data about who’s tuning into YouTube and when, where, and what they’re watching has just been published on Think with Google.

And what do we know now that we didn’t know before? Well, most of us imagine that the “average YouTube user” is a millennial. Why? Because, in the old days, the average YouTube users were millennials. But, who knew that YouTube watch time among older audiences is growing? From 2015 to 2016, time spent on YouTube more than doubled among adults 18 and older. Let’s consider that the baseline for growth among YouTube viewers. Now, hold on to your hat. From 2015 to 2016, time spent on YouTube almost tripled among adults 55 and older. That right, those viewers are Baby Boomers.

Gen X is also spending more time watching YouTube. From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35 and older than among adults overall. And according to comScore, YouTube reaches 95% of adults 35 and older in a month. But from 2015 to 2016, time spent on YouTube grew 80% faster among adults 55 and older than among adults overall. And according to comScore, YouTube reaches 95% of adults 55 and older in a month. And, I’ll bet that you know a HiPPO (highest paid person in the office) who thinks that the average YouTube user is a young, single male. Why? Because that’s the outdated stereotype of gamers who live in their parents’ basements.

 

Now, I don’t want you to lose your job, so just blink if you agree. But, then check out reality: More than 50% of YouTube’s audience is female. And YouTube users are more likely to have a college degree compared to the general population. And YouTube users are more likely to have kids than non-users. Where are the MythBusters now that we need them?

I also suspect that you also know someone on your team or at your ad agency who has been advocating for dayparting. You know who I’m talking about. And I’ll bet that he or she assumes that people watch YouTube on their mobile devices during the day and “on the go.” Well, the majority of watch time on YouTube is mobile. In fact, on mobile alone, in an average week, YouTube reaches more adults 18 and older during prime time than any cable network does. So, you-know-who has got that right. But, it also turns out that YouTube viewing behavior on mobile is more like TV than I had assumed: The world watches at home, during prime time, and on horizontally oriented screens. I know, I said something entirely different during a content marketing webinar just last week. But, I hadn’t read this new data yet. Here’s what I know now: A Google/Ipsos Connect survey in July 2016 found:

  • Three in four adults report watching YouTube at home on their mobile devices;
  • Home mobile YouTube viewing occurs primarily during prime time;
  • Seven in 10 people default to horizontal viewing when watching videos on their phones;
  • YouTube users are twice as likely to pay close attention while watching YouTube compared to TV users while watching TV.

In addition, the same Google/Ipsos Connect survey found:

  • Almost four times as many people prefer watching video on YouTube as on social platforms that are less video-centric;
  • The top two reasons viewers watch YouTube are “to relax” and “to feel entertained”;
  • The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and “how to”;
  • 68% of YouTube users watched YouTube to help make a purchase decision.

Now, I could dismiss this new data because half of it doesn’t conform to my pre-conceived assumptions. But that would be wrong. And video marketers who want to continue being successful in 2017 need to unlearn about a third what they’ve learned over the last 12 months because things change that fast in the digital video marketing business.

The Latest Platform Changes and New Features

Do you want an idea of just quickly the online video industry changes? Here are just some of the news stories from the past few weeks:

  • Facebook launched Live 360 video, which will be available to more Pages via the Live API in coming months, and will roll out more broadly for all Pages and Profiles in 2017.
  • Snap Inc. announced Groups, a new way to communicate with up to 16 friends on Snapchat. Chats sent to a Group are deleted by default after 24 hours. Snaps sent to a Group can be opened and replayed just once by each recipient.
  • Instagram announced that its community has grown to more than 600 million Instagrammers. That’s up from 500 million six months ago. And they now have more ways to share than ever before with Instagram Stories, live video and disappearing videos in Direct.
  • YouTube launched a new custom URL system that works independently from Google+. Kudos to YouTube for making this positive change for the millions of channels that have custom URLs today, as well as those who will request one in the future.

Multiply these developments by 52 weeks a year, and you can get a sense of why things are moving sideways almost as fast as they’re moving forward. But wait, there’s more!

Video Marketing in 2017

Last week, the folks at Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy & Mather’s businesses, published their yearly report, Key Digital Trends for 2017, on SlideShare. And slides 45 to 56 present their strategic insights about “a video first world.” What’s that? Well, it’s a real “thing.”

Back in 2014, Facebook made video a priority (i.e. the social network made News Feed changes and algorithm updates that rewarded video uploaded directly to what has now become a video platform). Then suddenly, out of the blue that summer: a huge charitable event known as the ALS Ice Bucket Challenge just happened to go viral! Other platforms saw the opportunity and stepped up with their own video offerings. Twitter, Instagram, Snapchat – if you can download it, you can watch/create/share video on it!

Then, in July 2016, Mark Zuckerberg, co-founder of Facebook, says on a quarterly earnings call, “We see a world that is video-first with video at the heart of all our apps and services.” Zuckerberg’s quote is interesting by way of its structure. There are two key parts here “video-first” and ‘”all our apps and services.” Video first means video will get the priority. All our apps and services means all of Facebook’s platforms: Facebook itself, Instagram, Messenger, WhatsApp, and Oculus.

As part of its mission to be video-first, Facebook started going after one of the few remaining heartlands that Twitter has left: LIVE content. The best and easiest way to do that was with the social network’s live video streaming product, Facebook Live. The social network is throwing a ton of money at this – both from an innovation perspective as well as a media angle. The folks at Social@Ogilvy say a Facebook spokesperson told them that he or she hadn’t seen “a company-wide pivot like this” since the social network decided it wanted to be “mobile first.”  (Note: More than 75% of Facebook’s ad revenue now comes from mobile). In short: Facebook Live is a big bet from Facebook and it’s throwing everything it has at it to make it successful.

The team at Social@Ogilvy also say, “Let’s not forget about YouTube. After a year in the wilderness, licking its wounds and working out what the hell happened with Facebook video, YouTube is pushing back. YouTube is now courting brands with its effectiveness and crowing loudly about what does (and does not) constitute a “view.” Perhaps this also explains YouTube’s data dump last week. In any event, the social experts from across all of Ogilvy & Mather’s businesses say that YouTube “is the one to watch – this one is barely getting started.” They also posed a rhetorical question: “Just what kind of video are we talking about?” Landscape? Portrait? Square? Circular? Panoramic? 360? Virtual? Augmented? And they answer their own question by saying, “We are witnessing the collapse of traditional video formats.”

How Video Marketers Need to Prepare

So, how do video marketers prepare for this brave, new video-first world? The social experts say, “The main consumer-facing digital platforms are shifting. For the content-snacking generation, video is now starter, main, and dessert. To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video.”

The folks at Social@Ogilvy also have some tactical advice about preparing for a video first world:

  • Got a television commercial (TVC)? Get/cut/use all of the footage!
  • Shooting a TVC? Get someone there who is shooting with a smartphone!
  • Can’t afford a TVC? Shoot something yourself!
  • Get clever/useful with video apps that can give you the creative edge that you need!
  • Publish to Facebook? Use Square Video!
  • Got a ton ofcash? Do something awesome in VR!
  • Got a small amount of cash? Look into 360 video!

This rising tide should lift all boats – at least all the boats in the digital video marketing business that aren’t anchored to the way things have always been done in the past.

Are you concerned that the HiPPO who we talked about earlier will need a second opinion before seizing the opportunities that a video first world offers to your organization? See, I’ve been in those meetings, too. Well, check out the Cisco VNI forecast, which says that nearly a million minutes of video content will cross the network every second by 2020. Globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26%. And globally, virtual reality traffic will increase 61-fold between 2015 and 2020, a CAGR of 127%. Hope you all had a good chance to think about that over the holidays. Now get ready for the ride of your life in 2017.

by Greg Jarboe

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Five Ways Any Business Should Be Using Video http://localvideoexposure.com/five-ways-any-business-should-be-using-video/ Sun, 30 Apr 2017 12:20:02 +0000 https://localvideoexposure.com/?p=1 We all know that video has become the most popular form of online advertising. Small businesses looking to keep up with the crowd should not ignore the power of this engaging visual tool in the advertising arsenal. Let’s look at five ways your small business can use video marketing to get the best results you are looking for.

1.  Have a Great Video Embedded on your Landing Page

Improving conversion rates for your landing page has to be the number one goal when it comes to online sales. Having a video on your landing page can increase conversions by up to 80% according to Hubspot. 80% Successful landing page videos are best when kept to 90 seconds long, presenting the tone of your company and what it offers in a slick, bite-sized form that consumers will love.

 2.  Show Testimonials

Including testimonials from third party sources who have loved your products can be one of the best ways to use video. Video testimonials are way more effective than quotes written dryly on a white screen. Your audience can see the real people who have worked with you and are happy with what you do.

3.  Call to Action

Your video could be the fanciest, but if you don’t use it to put across one vital thing “a call to action”, your video will fail to achieve what it set out to do. Make sure you give your potential consumer direction. Tell them what to do and how to do it easily or, no matter how entertained they are by your video, they won’t know how to take that action and they’ll simply leave empty-handed.

4.  Where to Find You

Again, another vital piece of information that must be included is to make sure your audience knows how to find you if you have a physical outlet or how to easily get in touch if your reach is only online. Make sure you include your contact number, web address and email.

5.  Get the Word Out There

The last and most important thing with how to use your video is to get it out there! Make sure you distribute your new marketing asset as widely as you possibly can. Utilise ad campaigns, social media, YouTube and many others. The world is your oyster, now it is time to get the world to hear your voice.

Conclusion

Putting together all of the above, there is no reason why you should not see a massive improvement for your small business, just through the power of video.

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Why You Should Use Video Marketing Right Now http://localvideoexposure.com/why-you-should-use-video-marketing-right-now/ Tue, 24 Mar 2015 00:20:09 +0000 http://themenectar.com/demo/salient/?p=110 We recently published a Motion Graphic video on how powerful video Marketing is. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video marketing is one of the most versatile and profitable digital marketing tools out there. Here are 14 reasons why you should use video marketing right now.

Easy to Access: People are now able to access videos with their mobiles and smartphones. The audience from your niche market can see your videos from all around the world. Because of this level of availability, you are able to reach your potential buyers with your products and services.

Informative: Most of the people take interest in video to receive information quickly. If you create an informative video, it will give you more targeted results. If you present your product and services on video in an effective way, people will want more from you.

Multifaceted: You can use videos to provide your brand information, product promotion, educating or training your clients and much more. You can use your video on social sites like Facebook and Twitter but you have to be sure that your website is connected with your social networking sites.

Brand Reputation: People prefer to do business with those they trust. Video helps prospects get to know you much more easily than ordinary words can, and once they get to know you, they’ll hopefully learn to like and trust you, as well.

Low cost: Video marketing is cheaper than other methods of advertising. When you compare the cost of video with the value, you will find the expense is minimal and the results are better. You have to create it once then it can be viewed anytime and as many times as your audience may want.

Apart from the crowd: Video marketing is easier and more affordable than ever before, so including an engaging video on your website increases audience awareness about your brand to set your company and the product apart from the crowd. A video enables you to gain an extra edge over other marketers.

Demonstrations: Product Demonstration with video is also the best way to introduce your product to your audiences. Reviews, case studies, product promotion videos and examples should be included in video to increase sales.

Emotional Influence: The classic horror movie is a great example of how the audio has an emotional effect on us. The creepy music comes in, immediately cluing you in that something bad is about to happen. Now, imagine combining that audio with powerful video cues to influence the emotions of the listener and create a much more compelling message than with just text alone.

Go viral: Today everyone wants to go viral. Audiences are always looking for viral sensation. For your marketing you can create an awesome and buzzing video explaining to them the uniqueness, benefits, and core values about your product and services.

Relationships: With all internet based businesses, personal connection with your clients is the biggest selling factor in your niche market. When you are creating a video for your potential buyers, you have to remind them that you care for them. Nurturing your client with building and maintaining relationships takes time but a video can do more in less time.

A wow factor with buzz: Video adds a punch to your marketing that text marketing can’t. If videos are impressive and effective, they provoke viewers in such way not possible with text. When viewers find your video interesting or useful, they show your video to others.

This shows their interest in your product and services.

Traffic: People are watching 2 billion videos on YouTube alone. If you do not market your business you will miss those 2 billion visitors. Google gives high priority to rank YouTube videos in their search results. Video marketing provides the best opportunity to reach millions of potential customers.

Real-time feedback and interaction: People love to comment on videos, you can learn about your customers that way. So you can decide for your next video from the comments and response of the audience according to their need.

Soft selling: you can create an informative video of your product and services and include your message in a video. When you upload a video online, it decreases your efforts and increases your success rate. While viewers play your video it will reveal the information and links with the message.

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