We all know that video has become the most popular form of online advertising. Small businesses looking to keep up with the crowd should not ignore the power of this engaging visual tool in the advertising arsenal. Let’s look at five ways your small business can use video marketing to get the best results you are looking for.
1. Have a Great Video Embedded on your Landing Page
Improving conversion rates for your landing page has to be the number one goal when it comes to online sales. Having a video on your landing page can increase conversions by up to 80% according to Hubspot. 80% Successful landing page videos are best when kept to 90 seconds long, presenting the tone of your company and what it offers in a slick, bite-sized form that consumers will love.
2. Show Testimonials
Including testimonials from third party sources who have loved your products can be one of the best ways to use video. Video testimonials are way more effective than quotes written dryly on a white screen. Your audience can see the real people who have worked with you and are happy with what you do.
3. Call to Action
Your video could be the fanciest, but if you don’t use it to put across one vital thing “a call to action”, your video will fail to achieve what it set out to do. Make sure you give your potential consumer direction. Tell them what to do and how to do it easily or, no matter how entertained they are by your video, they won’t know how to take that action and they’ll simply leave empty-handed.
4. Where to Find You
Again, another vital piece of information that must be included is to make sure your audience knows how to find you if you have a physical outlet or how to easily get in touch if your reach is only online. Make sure you include your contact number, web address and email.
5. Get the Word Out There
The last and most important thing with how to use your video is to get it out there! Make sure you distribute your new marketing asset as widely as you possibly can. Utilise ad campaigns, social media, YouTube and many others. The world is your oyster, now it is time to get the world to hear your voice.
Putting together all of the above, there is no reason why you should not see a massive improvement for your small business, just through the power of video.